The UK Insurance Blog

People want to buy their insurance online, according to this informative article “New online tool proves price isn’t everything!”.

While we prefer to shop for our insurance online, a leading home insurance provider is enjoying the benefits of providing an online comparison device. Hunting round for the best policy is much more easily achieved on the Internet and more people are catching on to this fact. Defaqto provides independent information taken from market research so you can be sure there is no favouritism going on.

Changes are afoot it would seem. In a recent survey, it was discovered that 34% of insurance buying customers prefer to shop for their policies online. New insurance products being arranged online account for 25% of the insurance buying public as opposed to six years ago when the figure was only 6%.

A lot of people are influenced greatly by the price of insurance quotes rather than taking into account other considerations. While not always top on price, the group are confident future customers will be influenced by quality of service and level of cover. By providing a comparison tool link on their website, Halifax Insurance are confident their products will stand up to competition as long as the customer isn’t only interested in the price. If this fails, a cash incentive is in operation for customers booking their home insurance over the phone as well as up to a thirty five per cent discount if you book online. Food for thought indeed!

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